'Pacific' - 2024

A world of serenity and calm. Time spent under the golden sun. A retreat into your own personal peace. This is PACIFIC.

Featuring 12 new styles, the latest collection from Lack of Color celebrates earth-fuelled tones and natural beauty. From neutral straw styles for the ultimate in sun protection to beautiful woven textures – each piece invites light into every mood and moment.

The new Dolce Paloma hat features both a black and ivory cotton ribbon, creating two hats in one, while the Sunshine Rancher celebrates pops of colour with a bright yellow hue.

Making a statement with our bold red maya print, the new LOC cap and shore bucket bring the joy of each season to life. For something softer, the new wool fedora has been crafted in a beautiful chocolate brown and clean ivory – ready to become a forever staple in any wardrobe.

Shot on location by Jason Lee Parry at the mid-century modern Liljestrand House – this unforgettable home truly embodies the spirit of PACIFIC. An untouched beauty in the heart of Honolulu that invites those who visit to retreat to the peaceful surrounds and lose themselves in pure serenity.

The Inca Bucket - Wide
The Inca Bucket - Wide
€101,95 EUR
The Inca Bucket - Wide
The Inca Bucket - Wide
€101,95 EUR
The Inca Fedora
The Inca Fedora
€94,95 EUR
Desert Rose - Tan
Desert Rose - Tan
€75,95 EUR
Desert Rose - Tan
Desert Rose - Tan
€75,95 EUR
Natural straw bucket hat with seashell trim, featuring a wide brim and classic design.
The Inca Bucket - Seashells
€64,95 EUR
Natural straw bucket hat with seashell trim, featuring a wide brim and classic design.
The Inca Bucket - Seashells
€64,95 EUR
Brown Palo Fedora hat with a clean design and brown band
The Palo Fedora - Brown
€47,95 EUR
Brown Palo Fedora hat with a clean design and brown band
The Palo Fedora - Brown
€47,95 EUR
Palo Fedora in ivory wool felt with beige trim
The Palo Fedora - Ivory
€47,95 EUR
Palo Fedora in ivory wool felt with beige trim
The Palo Fedora - Ivory
€47,95 EUR
Maya Red cotton bucket hat with custom red and off-white print design
Shore Bucket - Maya Red
€27,95 EUR
Maya Red cotton bucket hat with custom red and off-white print design
Shore Bucket - Maya Red
€27,95 EUR
The Inca Fedora
The Inca Fedora
€94,95 EUR

Model: Hannah Ferguson

Photographer: Jason Lee Parry

Hair and Makeup: Karina Moore

Styling: Tess Corvaia

Video: Rob Tilbury

From The Story

The Inca Bucket - Wide

The Inca Bucket - Wide

Sales price: €101,95 EUR Regular price: Regular price €144,95 EUR
The Inca Fedora

The Inca Fedora

Sales price: €94,95 EUR Regular price: Regular price €135,95 EUR
Desert Rose - Tan

Desert Rose - Tan

Sales price: €75,95 EUR Regular price: Regular price €126,95 EUR
Natural straw bucket hat with seashell trim, featuring a wide brim and classic design.

The Inca Bucket - Seashells

Sales price: €64,95 EUR Regular price: Regular price €135,95 EUR
Brown Palo Fedora hat with a clean design and brown band

The Palo Fedora - Brown

Sales price: €47,95 EUR Regular price: Regular price €99,95 EUR
Palo Fedora in ivory wool felt with beige trim

The Palo Fedora - Ivory

Sales price: €47,95 EUR Regular price: Regular price €99,95 EUR
Maya Red cotton bucket hat with custom red and off-white print design

Shore Bucket - Maya Red

Sales price: €27,95 EUR Regular price: Regular price €90,95 EUR
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