When cared for correctly, our delicate yet durable straw hats are designed to withstand the test of time.

See below our tips for caring for your new Lack of Color hat.

  • We recommend storing your hat in our hat boxes. This will keep your hat clean and preserve its shape.
  • Alternatively, store it on a flat surface and avoid hanging it on the wall to prolong your hat's life.
  • We do not recommend getting your LOC hat wet, if you do pat it dry with a towel.
  • Avoid prolonged sun exposure to minimize discoloration.
  • To breathe new life into your straw hat, please visit our care guide.