MyLOC | May

May in Australia...a prelude into Winter and the start of an European summer for all of the jet-setting babes. We launched our new collection, and we loved seeing each of you rock your new LOC. Cue a summer of adventure for those in the northern hemisphere, or a cosy hibernation for those in the south, we have you covered for every occasion...

...as a salute to you & your experiences #myLOC
@newdarlings in full bloom in the Spencer Wide Brim Boater 
@jelena.marija mid-city in the The Mack 
@anastasiagurova_ looking oh-so cute in the Pink Velour
@tmkampa reminding us of romance in the Sunnydip Nior 
@be_parisien looking chic in the Spencer Boater 
The Silent Woods ready for winter in the city via @superette_takapuna
@emmaroseofficial showing us how to best do caps and coffee in The Rivera Cap
@anita_ghise has us dreaming of Byron Bay in the Sunnydip 
@decotartelette frolicking in the fields in the Pink Velour 
Girl crush @dylanasuarez holidaying in The Valley 
@elif.kadioglu showing us what afternoon should look like in The Zulu
@barbara_ines glowing in the Midnight Velour 
Babin' @itscadeyevans giving us fruit envy in the Spencer Boater 
The winner of our May #myLOC $100 Voucher is @ anastasiagurova_ ...

We loved the way you styled one of our new staple straw styles!

Each month we will be giving away a $100 Lack of Color voucher for one of our monthly favourites! Girls & boys… share with us, tag us, inspire us.

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